“Social media is not a game played from the sidelines…”


“There has been a fundamental shift in our culture and it has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information–thus facilitating new conversations that can start locally, but have a global impact. Monologue has given way to dialogue. Social media is not a game played from the sidelines. Those who participate will succeed – everyone else will either have to catch up or miss the game altogether.” (Solis in Holtz en Havens, 2008)

Advertenties